Effective eLearning strategies for imparting product knowledge


Salespeople need to get product training to perform their job effectively. They need to have a thorough understanding of the product they sell. Any salesperson, wholesaler, retailer, or person promoting or selling your product could be a sales representative. Product training gives them knowledge of the product and the self-assurance to sell it confidently. Since they will be able to explain what the product will do, they can help customers with some relief. Let’s take a look at the learning strategies that you can use for enhancing product knowledge.

Modify Courses for Microlearning

Learners may find it difficult to keep product knowledge due to its theoretical nature. Thus, make sure you don’t overload your employees with long lectures or courses. Structure your eLearning modules into smaller chunks. Keep them according to product categories, target audiences, and sales methods. Learners will retain information more easily and there will be no misunderstanding about product features or target audience. A major part of the workforce today consists of young adults, so microlearning appeals to their sensibilities as well. Due to their busy schedules, eLearning courses that are completed quickly will be a much better fit for their needs.

Mobile optimization

Companies want to overcome all the challenges associated with product training. They want the employees to have as much ease as possible during the learning process. Learning on smartphones and tablets is a great way to do this. It’s a great combination with microlearning since learners can use their mobiles while on the go to complete courses. Your sales representatives can find it very useful to have access to such informational resources for interacting with customers. Workers will occasionally encounter complex inquiries. So, bite-sized courses provide them with the answers they need, rather than leaving customers unsatisfied.

Incorporate case studies

Make your online product training more effective by tapping into historical data. In the real world, achievable results provide learners with more confidence, since they can see the relevance and the practicality of their courses. Your employees can also see the problem from the viewpoint of the people who make up your target market. By knowing your products on a fundamental level, you can know what your customers need and according to that sell products.

Integrate Multimedia

Creating boring courses is a major barrier to learning and development. Text remains a preferred method to convey knowledge and skills. But only depending on text for an eLearning course can result in uninteresting content. You can make learning more engaging by incorporating visuals like images, videos, and voiceovers throughout the courses. Video tutorials provide easy-to-understand explanations of product usage, both within the company as well as for clients. They can digest complex concepts by making them into infographics.

Develop supplemental online resources

Some employees will learn more quickly and more easily than others. Thus, they can complete training courses faster. Make use of educational materials to help nurture employee learning. You can also include external information such as blogs, slideshows, and YouTube videos. Make sure the external information is relevant to the product training.

Supporting high-performing employees within your organization with easy-access supplementary resources can lead to even greater results. Extra information can help enhance training, which can benefit learners who are having difficulty.

Gamification can drive competition

It is possible to improve the performance of employees by fostering friendly competition between them as it gives them the incentive to do their best. You can cultivate a competitive spirit among your employees by gamifying your eLearning modules. Due to the gaming experience that most young adults have, such features will seem like a natural part of your product training.

Gamification is easier to integrate with a robust LMS. Cloud Acadamy, Litmos, Docebo, and several other LMS offer gamification features. By completing courses and scoring well on assessments, employees can earn points and badges. People can compare their performances on a leaderboard. Consider gamifying training content that tests their knowledge of the brand, features of the product, and its uses.

Continuous Learning

The training of a product is not a one-time event. Courses must be always upgraded, revised, and enhanced. Thus, salespeople remain on top of new product developments and common customer questions. On-the-job training may be the means of keeping up with product updates and addressing customer concerns. Monitoring, planning, and rewarding regular training is a better method to embed this knowledge.


It isn’t as simple to train a product effectively as it may seem. As technologies evolve, companies must update their standardized approaches. Thus, they can evolve employee attitudes and the technology they use. Incorporating eLearning into product training is essential since it allows to use of many mediums. Furthermore, eLearning is useful when it comes to expanding overseas and preparing international distributors.

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