In July of 2022, Facebook had almost 3 billion monthly active users, ranking as the world’s most active social media platform.
Since Facebook is so popular, there is a good chance your customers are going to be on there, no matter your target demographic.
Organizations can benefit from learning how to use Facebook to their advantage. Let’s start by covering Groups vs. Pages on Facebook. Keep reading to learn the differences.
What Is a Facebook Page?
For businesses, Facebook Business Pages are great tools. They act similarly to personal profiles, but instead of focusing on an individual, they focus on a business or any kind of public entity.
Once the page is active, the page owner can post updates similar to how you would post on a personal Facebook profile. People can comment on these updates.
Instead of having “friends”, people can follow the page by liking it. After someone has liked the page, your posts will show up on their news feeds.
Here are some great ways to use a Facebook Business Page:
- Make announcements and updates
- Produce your own content
- Establish a public, official presence
For example, if you own a small business, you can use a Facebook page to share products you sell on your website. You can also advertise with videos and create helpful blog posts.
Facebook Pages allow business owners access to custom audiences. You can learn more about this tool in this Facebook Custom Audiences Guide.
Benefits of Facebook Business Pages
There are a lot of benefits of having a Facebook page for your business. For one, if your target audience uses Facebook regularly, pages are a great way to reach them.
Business pages allow you to create advertisements on this social media platform. It also acts as a professional-looking space where you can share important information about your organization.
You can utilize tools like stories to get in front of your customers. You can also add a donate button to the page, which is a great option for nonprofits.
Disadvantages of Facebook Business Pages
Having a Business Facebook Page is ideal for reaching customers, but it’s not always easy to build engagement. Followers can connect with the page by commenting only.
If you don’t regularly post on your Facebook page, your business might look unprofessional.
Lastly, not every post you make is guaranteed to show up on people’s news feeds. To show up on the feeds of your followers, try to figure out when they are on the platform the most.
What Is a Facebook Group?
Facebook Groups are entirely different from pages. Pages are updated by administrators, business owners, or the marketing team, and Facebook Groups are maintained by a community.
An administrator will set up a Facebook Group and choose one of the following options:
- Membership by approval
- Membership open to the public
- Membership by invitation only
Once someone is a member of the group, they can post to the community. Posts only show up on the feeds of other members.
This makes groups a great place for members to share events, questions, ideas, and resources with each other.
A Facebook Group can have more than one admin who is responsible for moderating posts and enforcing rules. Admins can also create content.
Facebook Groups are best used when:
- You want to facilitate community discussions
- Your community has expertise you want them to share
- Your community wants an online space just for them
Groups have a very different purpose than Facebook Pages.
Benefits of Facebook Groups
One of the main benefits of Facebook Groups is that the admin is not responsible for creating all of the content because anyone can post.
Groups are beneficial to members that want to find new items, information, or resources.
Groups are a great way to get creative. You can explore new projects and ideas for business by starting a group.
Disadvantages of Facebook Groups
Although it is beneficial that anyone can create and share content in Facebook Groups, it makes them difficult to moderate.
Admins have to ensure everyone is behaving with kindness, staying on topic, and following the guidelines of the group.
If you don’t have an engaged community, the group won’t have any content. Groups also don’t provide a space where a business can advertise its products and services.
When it comes to Groups vs. Pages on Facebook, pages are more business oriented. Pages are the main space on this social platform for marketing services and products.
If your business has a digital content strategy that you want to implement into Facebook, Facebook Pages are the way to go. The audience on these pages will only interact when you post something new.
Facebook Groups aren’t completely business-oriented like Pages are, but they still offer some benefits to various organizations. Groups allow you to foster communication and connection on topics regarding your services or products.
Members of Facebook Groups actively engage to participate in a discussion. They can also start their own discussions, making this option group interest-oriented.
Groups vs. Pages on Facebook: Explained
If you are looking to market your products and services on Facebook, you’ll have to start a Facebook Page. If you want to foster discussions that any member can start, Facebook Groups are the better choice.
When it comes to Groups vs. Pages on Facebook, it’s clear that Pages are more business-oriented. However, some organizations choose to implement both into their business strategy.
For more hot topics about business, check out the other posts on our website.