7 Common Website Optimization Errors and How to Avoid Them
Even though setting up a website is easy today, that doesn’t mean you should ignore the principles of good web design. Reports show that 50% of consumers consider design as a trust factor for businesses. You’ll push away potential customers if you make many mistakes with your site.
You can’t afford to let issues persist on your website when it plays such an important role in the credibility of your business. Avoid the seven website optimization errors below to create an amazing web experience for your visitors.
1.No Mobile Support
Not optimizing for mobile devices is one of the worst website optimization mistakes you can make. More people than ever use mobile devices, so you can deter many potential customers by not offering a great experience on smaller screens.
Creating a responsive web design is how you’ll do this for most companies. You’ll build your website to change layouts depending on the visitor’s screen size. You start with a mobile design and continue to add elements depending on how large the screen gets.
Doing this will ensure that your site looks great on screens of any size.
2.Too Much Content
Some web admins make the mistake of cramming as much information as possible on every page. Doing this is tempting because you want to offer as much data as possible to potential customers. However, doing this can backfire and cause people to leave.
People visit websites for a specific purpose. They know what they want to learn or buy, so they want that information as quickly as possible.
It’s hard to offer that experience when the information people need is on a cluttered page. People will get distracted by everything on your site and not find what they need.
It’s a smarter move to remove as much information as possible and focus on the purpose of every individual page. You can still put all your information on your website. Just be sure to keep it limited to the pages that make sense.
3.Ignoring Software Updates
The chances are good that you don’t have a static website. Website software has come a long way in the past decade. Most web hosting allows you to quickly set up a site with WordPress and other website platforms.
You can easily install themes and plugins that make your job easier as a website owner. However, those products won’t always work in the future.
That’s why many product owners release updates that add new features and bug fixes to website software. If you don’t keep up with those updates, your website will fall behind.
You’ll get both security and performance updates that help you provide a better experience, so make website updates part of your maintenance plan.
4.Skipping SEO Optimization
It’s hard to get traffic to new websites. You’ll probably need to invest in paid traffic to get traction if you’re just getting started. However, you do have other options as your website starts to age.
That’s because Google will crawl your website to figure out what it’s about. If Google thinks your website is good enough for certain keywords, it will rank you on the search results.
You can speed this process up by investing in SEO. Learn how to optimize your website content to rank, and you’ll eventually receive free search engine traffic.
5.Not Paying Attention to Website Speed
Website speed is critical to get right with web design. You’ll probably want to use great images to provide a better visual experience. However, you’ll create a large website if you aren’t careful about the size of your pages.
The first place to start optimizing website speed is your images. Run your pictures through optimization software to reduce the size.
There are also website optimization tests from Google that will tell you about your problem areas. Run these website optimization tools to see which parts of your site slow things down.
6.Ignoring Tracking Scripts
It’s hard to understand your website’s performance when you don’t collect data. You’re making your best guesses about tactics when you don’t have any information to inform your choices.
Tracking scripts will help you figure out where your customers come from and what they do on your website. You can track ad campaigns, SEO keywords, and much more.
You can use all of this to figure out which traffic sources make the most sense to keep investing in. You can also use tracking scripts to track your visitors’ journeys to see if the sales funnels on your website are leading to the results you’re trying to achieve.
People want to figure out if a page has the information they need as soon as possible. They scan the first part of the page to see if that information is there. If they can’t find it quickly, people will head to another website to find what they need.
Unfortunately, many web admins pack the top of their pages with irrelevant information. It can be anything from huge navigation menus to large hero images.
Skip the noise by adding the most relevant information people are looking for at the top without needing to scroll. It will help people figure out if your page is worthwhile and reduce the number of people who leave as soon as they arrive.
There Are Many Other Website Optimization Errors
A website can play a huge role in growing your business, but you must do things right. You can mess up your web design and turn off potential customers in countless ways.
The good news is that there are many common website optimization errors you can learn about ahead of time. Keep the above errors in mind and learn about the others to ensure you build the best experience for your visitors.
Do you want to learn more web admin tips that will help you get the most from your business website? Learn more about hosting a website on the blog.